Beer-goggles are a form of dark magic whereby everyone around you looks delightfully attractive after you’ve had a few drinks.

A new study wonders what happens when you turn your beer-goggles onto yourself. Specifically, does being drunk impact how attractive you think you are?

 ”Beauty in the eyes of the beer holder” – people who think they’re drunk, think they’re hot:

The take-home finding – participants who thought they were drunk rated themselves as more attractive than did other participants, regardless of whether they’d really had any alcohol or not. In other words, it’s not the chemical content of alcohol that makes us think we’re more attractive, it’s merely the belief that we’re drunk that inflates our self-perceived appeal.

Why should thinking we’re drunk have this effect? The researchers believe it must have to do with implicit beliefs people hold about alcohol. If people associate alcohol and attractiveness in their minds, then thinking they’ve had alcohol could make thoughts about their own attractiveness more accessible. This would fit with past research showing that drinkers in films are usually portrayed as more attractive than non-drinkers.

So forget the fancy creams and colognes you slap on before going out and just load up on some delicious alcohol to make yourself and those around you seem like a grade A piece.

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Jeff Cormier

Dad, husband, dog lover, law, write at DigitalDeconstruction.com and other online destinations, forever immature. It's the me that I let you know.

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