Hallmark’s best-selling card of all time
Debuting in 1939 and costing only a nickel, Hallmark’s “Pansy Card” can still be purchased today (for $.99) and has been purchased more than 30 million times, making it the best-selling Hallmark card of all time.
“So, what gives the card its power? The pleasant imagery and vague wording makes it suitable for nearly any occasion. And we mean any occasion: Hallmark claims that in 1958, two men wandered into their corporate offices in Kansas City and asked the receptionist what she would recommend for a friend whose execution was imminent. They walked away with the Pansy Card, apparently quite satisfied.”
I’ve never purchased a Pansy Card, but the next opportunity I get to give a card, the Pansy is the one I’ll purchase.